(Newstream) -- Build-A-Bear Workshop will launch a partnership with the NBA and WNBA as it introduces a line of new bear-size apparel beginning September 20. The assortment will include official NBA and WNBA uniforms and, in select markets, an initial assortment of WNBA team-identified tee-shirts, including the Connecticut Sun, Houston Comets, Indiana Fever, Los Angeles Sparks, New York Liberty, Seattle Storm, and Washington Mystics. The NBA and WNBA bear-sized uniforms and tees will be available to fans at all Build-A-Bear Workshop stores across the country and in Canada.
Later this year, authentic NBA jerseys will be introduced for a number of select teams including the Atlanta Hawks, Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Houston Rockets, Los Angeles Clippers, Los Angeles Lakers, New Jersey Nets, New York Knicks, Orlando Magic, Philadelphia 76ers, Sacramento Kings and the San Antonio Spurs. The NBA jerseys will be available in select stores by team market and all jerseys will be available on the Build-A-Bear Workshop web site at www.buildabear.com.
The new merchandise is designed with authentic NBA detail and the bear-size uniforms are made of pro-style mesh including genuine logos and patches. Each uniform will also be sold with an official bear size Spalding replicating each League's official game ball.
About Build-A-Bear Workshop
Build-A-Bear Workshop is an interactive, entertainment mall-based retailer that invites Guests of all ages to create their own customized stuffed animals. The company currently operates 142 stores in 36 states across the U.S. including a very successful e-commerce business and plans to have over 150 locations by the end of 2003, including four stores in Canada. Build-A-Bear Workshop is the innovator and leader of the make-your-own stuffed animal concept for mall-based retailing. The first store opened in Saint Louis Galleria in October 1997. For more information, call 888-560-BEAR or visit the company's award-winning web site at www.buildabear.com.
About the NBA
The NBA is one of the most popular sports properties in the licensing world with NBA league and team products in stores across the globe, on the NBA Store on NBA.com, the NBA Store on Fifth Avenue in New York City, and NBA City in Orlando. For more information on the NBA, visit www.nba.com.
About the WNBA
Five networks will carry the 2003 WNBA Playoffs, which tipped-off on August 28. ESPN2, NBA TV and Oxygen provided First Round coverage, while Conference Finals and Finals will be televised in their entirety on ABC, ESPN2 and Oxygen. For the 14 teams in the WNBA, total attendance increased over last year, with 2,101,653 fans attending games this season. For more information, go to www.wnba.com.
Produced for Build-A-Bear Workshop