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Home Business Profiles
By Eva Resnikova

(Note: I do not necessarily endorse this home-based business. Before starting any business, it is best to do a lot of research and contact others who are involved with the business. Eva Resnikova at evaresni@worldnet.att.net.)


DK Family Learning

Before I had even heard of DK Family Learning, my son had acquired a shelf full of Dorling Kindersley books. Alexander especially loved the books about P.B. Bear and his friends, who are adorable stuffed animals. I think he liked the fact that the illustrations were photographs rather than drawings, and the rebus format made him feel that he was "reading" along with me. I wouldn't go so far as to say that P.B. Bear taught Alexander to read, but he did become an early and enthusiastic reader who is now, at age seven, devouring DK information books on every subject imaginable.

When I saw the DK logo in a small ad in our local parents' paper, I was curious. I called the number and made an appointment to meet with Lynne. It didn't take much to persuade me to become a distributor. I already loved the books. I certainly believed in the company's mission of making the home a center of learning. And I was very attracted to the flexibility inherent in owning my own business. I was also impressed with the quality of the sales aids and training materials, which were as clearly written and beautifully designed as the books. And, as if I needed any further convincing, P.B. Bear was on the cover of the catalog!

Lynne was great. She helped me launch my business with a "book look." She was always available to answer my questions, give me suggestions, and provide support. We often shared fairs and conferences, combining our resources and dividing up the leads.

Selling DK products was even easier than I had imagined. The Dorling Kindersley name was already well known to teachers, librarians, and many parents, so making the initial contact was never a problem. Then I got to tell them they could purchase DK books and CD-ROMs at sizable discounts, and that I could offer them exclusive products that were not available in stores. Our "we-do-all-the-work" book fairs were a big hit with schools and childcare centers whose parent volunteers were maxed out.

I was doing so well in my personal sales that at first I didn't recognize the value of sponsoring. Then I attended a Future Network Coordinators meeting with Janet Daniels, our incredible vice president of sales. Not only was her enthusiasm contagious, but she showed us in black-and-white how much more quickly we could reach our goals by sponsoring and training others to do what we were doing.

It wasn't long after I began sponsoring that I achieved Network Coordinator status. I also discovered that I got great personal satisfaction from sharing the DK Family Learning opportunity with others, especially women who needed to work but wanted to stay home with their children. I feel I've made a real difference in the lives of these women and their families.

I know I've made a difference in the lives of the countless children who will encounter these wonderful books in their homes, at school, and in libraries, and who just might develop a lifelong love of reading after an encounter with P.B. Bear and his friends.


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