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Home Business Profiles
By Tammy Rome

(Note: I do not necessarily endorse this home-based business. Before starting any business, it is best to do a lot of research and contact others who are involved with the business. Tammy Rome can be reached at webmaster@healthyinstinct.com.)


Healthy Instinct - A Home Based Business

Although currently, I am the only one working at home, this story isn't complete without including my husband. It was his "entrepreneurial spirit" that awakened my own desire to "be my own boss". We now co-own and operate Healthy Instinct, an Internet-based business specializing in commonsense health care. Our site takes the conventional and alternative, then blends them together for a comprehensive selection of reliable information on health care.

It's hard to say when it actually began, because my husband and I have been looking for ways to earn a living, while staying at home with our children, for many years. We've tried a few MLM programs, without success (it's just not for us) and have thought of several possible home businesses. I started staying at home with our second pregnancy, partly because of my health and partly because we could not afford to pay for childcare for 2, even with a second income. After our son's birth, I became increasingly aware of my desire to have "something to call my own". I love being with my kids, but I hate asking Brian for money.

As we neared the baby's first birthday, I hit upon an idea. I loved working on the computer and am a skilled graphic design artist, so I started CustomCreations. It went along fairly well, but I wanted it to grow faster, so I decided to teach myself how to design webpages. Brian and I started brainstorming theme ideas and came up with the idea of doing a site on alternative health care. Alternative medicine has been my hobby for quite sometime and I felt confident that I could find the necessary resources to publish reliable information. What we found was a wealth of information, too much for any one person to successfully wade through. As I worked to create a professional site, it became increasingly obvious that what was needed was a service to help people find the answers they were looking for. The other key ingredient that was needed was an information site that people could trust enough to turn to when looking for good products. So we created a HealthMarket area within the site to showcase products which we found to be of exceptional quality and value. Our website went live in February 1998. We have received great response, in spite of some technical glitches. We started with just Over The Shoulder Baby Holder (we started carrying our son in one when he was 2 weeks old and love it). It is still our biggest seller. We currently feature 5 product lines: OTSBH, Simply Delicious Nursingwear, bulk & custom-encapsulated herbs, Liquid Herbs (our own private label herbal tinctures) and Lansinoh. We will soon be adding a line of homeopathic medicines and vitamins & minerals.

Our site earns a profit from the products we sell. The information we provide, including the research services are absolutely free. We want to earn our visitors trust first and their business second, so we encourage you to ask questions. It is exciting to watch our site grow and change. We update it frequently, so stop by & see us, then wait a few weeks and check us out again.

You can find us at Healthy Instinct or email questions and comments to webmaster@healthyinstinct.com.


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Stay-at-Home Parents

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