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Home Business Profiles
By Karen Goodale

(Note: I do not necessarily endorse this home-based business. Before starting any business, it is best to do a lot of research and contact others who are involved with the business. Karen Goodale can be reached at kgoodale@jps.net.)


Watkins

The Watkins Home Based Business and e-Commerce Opportunity

Hello! My name is Karen Goodale, and I am an Independent Manager with the Watkins Company. Some of you may be doing what I was doing back in June of 1998, looking for a home-based business and only finding confusion between business ads sent by spam e-mail, classified ads, and web sites -- all claiming to have the "perfect" home based business. I would like to share with you how I decide on my own home-based business with Watkins.

After working for 10 years as an advertising database manager for TV and radio stations I learned that my department was going to be phased out within one year. This was the third time in my life I was losing my job because of company shutdowns, or restructuring. I desperately wanted to find work that I could do from home, and have more time for my family. I purchased a computer in 1998, learned web design and wanted to build a web site and market "something" online, but wasn't.t sure "what" it would be. I knew that I wanted quality products, and a stable and reputable company to supply my products.

While researching my options I happened across a web site belonging to an Associate with Watkins. I had been using Watkins products for years, but never knew how to find them locally. I would stock-up on my favorites each summer by driving to my State fair about an hour away, since there was always a Watkins booth. Watkins Vanilla, Cinnamon and Pepper were simply a "must have" for me, as they are for many Watkins customers. Already impressed with the quality products, I was happy to learn that Watkins is ranked in the top-ten home-based businesses in North America by Success Magazine, and featured on the cover of their "We Create Millionaires" issue, and that Executive Female Magazine rated Watkins as one of 5 Hot Home-based companies. Watkins is one of the oldest companies in the world founded in 1868 by J. R. Watkins on the principles of quality and service to the customer. The company has been providing high-quality specialty products with over 370 items that every household needs from specialty gourmet foods and award-winning spice and extracts, to cutting-edge weight loss products, supplements and health care, to natural personal care, and economical home care products -- all with the "original" 100% satisfaction guarantee. I just knew this was the right business for me!

I joined Watkins in June of 1998. In less than two years I became an Independent Manager with Watkins, and enjoy helping others get started in their own Watkins businesses, and sharing the wonderful products with others! Most people that have built successful businesses with Watkins have had no sales or marketing experience, and there are no special skills needed. Watkins offers training on all aspects of marketing the products and building a business, so even those with no experience will find the support and materials make it easy to market in a way that is just right for them. Many Associates market with home parties, flea markets, bazaars, fund-raising, e-commerce, either alone or in combination, but with a little imagination the possibilities are endless! I built my own business almost completely online, and have close to 700 customers. I have e-mail from customers from all over the country telling me how happy they were to find Watkins products online, and about their memories of the "Watkins Man" and favorite products from childhood, many of which are products that Watkins still carries today!

Though Watkins is over 132 years old, they offer all the high-tech support of a large company, and on September 1, 2000 began offering optional personalized e-commerce web sites to Associates that want to market on the Internet. Watkins does all the work in maintaining the online catalog, and processing orders from the 24-hour secure shopping cart, so there are no web design skills needed! The web sites offer real-time sales reports, and have a new Associate sign-up area. Even those that choose not to have their own personal web site still benefit from the company.s main web site where customers can order just by having their Watkins Associate.s ID number.

Starting a Watkins business is as simple as purchasing the "Welcome To Watkins Kit" for $39.95. The kit contains everything you need to get starting with your own Watkins business: including sample products, catalogs, brochures, audio training, and more. With no monthly purchase requirements, no inventory to keep, no shipping headaches, and the best company support and training in the industry you will be off to a great start. Even those that decide not to pursue the business opportunity are still able to save money as a wholesale buyer at 25% off their own products, so Watkins truly has something to offer everyone!

Watkins has been the perfect choice for my own home business. I am now able to be at home with my family, while still earning an income and building a retirement that would not have been possible with my office jobs. I know that I will never have to hear again that my job is being "phased" out, and I love knowing that my future and success is in my own hands. Just knowing that my hard work will be rewarded from earning bonuses to exotic vacations, and that it will only get better and better down the road is exactly what I dreamed about in a home business! I hope that this information will be helpful to others looking to fulfill their own dream of a home-based business. If Watkins sounds like what you have been searching for, please visit my web site at: http://www.watkinsonline.com/karengoodale to learn more, or email me at kgoodale@jps.net with any questions you might have, I would love to hear from you!


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